About MERCAVEO

Field experience for business performance.

Observe. Understand. Secure. Optimise. Support.

Expertise built on the shop floor

Julien Van Thuyne, founder of MERCAVEO, spent nearly 20 years in retail and distribution, starting on the shop floor before moving into management and store director roles.

Store director

Managed a retail store with €2 million in annual revenue and 8% revenue growth, overseeing thousands of product references and hundreds of suppliers.

  • Recruitment
  • Merchandising
  • KPIs

Head of Department – Large-Scale Retail

Managed retail departments within a business generating €45 million in annual revenue, with reported revenue growth of 3%; led large teams focused on productivity, product availability and promotional execution.

  • Productivity
  • Availability
  • Execution

A pragmatic method

MERCAVEO was created to give business owners concrete, understandable solutions they can apply directly.

  • Concrete
  • Proportionate
  • Measurable

How we work

  1. Understand

    How the business really works: its history, constraints, teams and customers.

  2. Identify

    Precise areas for improvement — not a generic list.

  3. Propose

    Proportionate, realistic and measurable solutions.

  4. Support

    A single point of contact who values transparency, confidentiality and measurable efficiency.

No theory disconnected from the field. No projects that are impossible to fund or implement.

Let's talk about your priorities.

A free 20-minute call, with no commitment, to understand your situation and check whether MERCAVEO can help.